I decided to write a review on a Renaissance Hotel and Resort ad from the March 2008 issue of Wired. I liked this ad because I though it was a creative use of a double truck layout, which the magazine seems to lean towards. I think it was a good choice for the magazine as far as product is concerned because upper end people like upper end products, which Renaissance Hotel and Resorts is known for. I also thought their ad was clever because it is a “modern” reproduction of the Venus de Milo painting. I think the ad has good balance and it draws the reader in with the lines created with the server’s lean to the right and releases the reader from the ad with the flowing robe that floats off to the right. I also found the colors change from light to dark, left to right was nice as well.
{April 18, 2008} Wired Ad Review